Beauty, Lifestyle, Uncategorized

Why I Became a Beautycounter Consultant

a white table with a grey sign saying beautycounter.  Better beauty and includes products

How I found Beautycounter

Here is a little about my journey to becoming an Beautycounter consultant. As many of you know I strive to do the best I can to treat my one and only body well. After finding out that I needed to go gluten free, my eyes were opened up to the fact that gluten is in everything. I went through my makeup bag and realized almost all of it needed to be replaced. I started with my foundation and lip products as these were the most likely to enter into my body. I found many products that were gluten free but unfortunately had a ton of ingredients and their performance was subpar. So I set out on a quest for cleaner alternatives without compromising on performance. In my search, I found a company called Beautycounter.

a brown box filled with beautycounter products

Why Choose Beautycounter

Beautycounter is a better beauty company that is on a mission to make the safest products with exceptional performance. The beauty industry has very little regulation and most people are not aware of this. The last major law in the beauty industry in the US was passed in 1938. The United States has banned only 30 ingredients while the European Union has banned 1,400. Studies have shown many of the ingredients that are banned by the EU have links to cancer, infertility, skin sensitivity, asthma, and hormone disruption. The mission of Beautycounter is to help educate and get safer products into the hands of everyone. They also focus on sustainability, transparency, and giving back.

Ingredient Selection Process

To provide safer products that work successfully Beautycounter follows a 5 step selection process including the following.

  1. Ban intentionally
  2. Screen rigorously
  3. Source responsibly
  4. Learn constantly
  5. Share transparently

The Never List

The Never List

In selecting the ingredients to use for their products they have created a never list that is made up of approximately 1,500 harmful or questionable ingredients. These ingredients are banned from Beautycounter products. This includes the 1,400 ingredients that are restricted in the European Union but not the United States.

There are more than 80,000 chemicals on the market today. What is scary is many don’t have any safety data and the Food and Drug Administration does not have the power to remove harmful ingredients from the products we put on our bodies daily.

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What is a Certified B coporation

A certified B corporation is one that is different than the traditional corporate structure. Beautycounter considers people, the planet, and profits. They use the power of business to help solve social and environmental problems by voluntarily meeting standards of transparency, accountability, and performance. This is a huge accomplishment for this company and is not a easy one to obtain. In order to learn more about B corps check out this webpage.

Why become a Beautycounter consultant

I never thought that I would be selling beauty products. It was not an easy decision but after years of faithfully using their products, I decided that I wanted to become a Beautycounter consultant. The main reason is that I want to share these amazing products with you all! Beautycounter and their mission deserve to be heard and you and your family deserve better! I am especially talking to young women with kiddos and those with chronic illnesses. We live in a very toxic world and every small change we make adds up to a huge impact on our overall health. I love knowing that with Beautycounter and its mission for more regulation by ALL companies, my daughter one day will be able to run in any store grab a lipstick and know its safe.

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a marble countertop with natural calm magnesium and pink stork magnesium

Let me help you

Please touch base with me if you have questions, are in need of samples, or just want to know more about Beautycounter. I am more than willing to help you find a product that works great for you. Join me in this quest toward safer beauty!

How to shop

If you are interested in the products and what to take a look at what Beautycounter has available please check out their website at www.beautycounter.com/laceywingo

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